Role : Concept, Direction, Design, Lighting/Rendering, Compositing, Editorial
Company : Doubledots
Kyrie 2 is KYRIE IRVING's 2nd collection by Nike.
The Kyrie 2 is engineered for game-changing speed on the court.
Kyrie’s speed and creativity allow him to baffle defenders on a nightly basis. His second signature shoe fuels his unpredictable playing style with lighter-than-ever cushioning and a new, rounded outsole.
Double Dots executed from the concept to finish including the sound design. We tried to emphasize the stability of the sneaker on the court, and the science behind the sneaker.